Barbara Roufs: The Iconic Trophy Girl
In the roaring era of 1970s drag racing, Barbara Roufs emerged as an unforgettable figure whose beauty, charisma, and infectious energy left an indelible mark on the sport.
As a trophy girl, she brought glamour to the race tracks, captivating audiences and racers alike. Yet, beyond her public persona, Barbara’s life was a mix of triumph and tragedy, ultimately ending too soon. This post explores her journey—from her early life and career highlights to the lasting impact she continues to have on the drag racing community.
Early Life and Upbringing
Born in 1944 in Southern California, Barbara Roufs grew up in a region renowned for its vibrant car culture. She was raised in a close-knit family that shaped her values and interests.
Her mother, Thelma Ruby Riley, owned a beauty salon and played the organ at their local church, while her father, Wayne Eldon Riley, had a passion for motorcycles, racing, and fishing. These influences may have subtly paved the way for Barbara’s future in the automotive world.
She grew up alongside her siblings, Vivian Deaton, James, and Bruce, as well as her adopted brother, Ben Gube. While details of her academic journey remain scarce, her upbringing in a community deeply rooted in car culture undoubtedly set the stage for her eventual role in drag racing.
Entrance into Drag Racing
The 1970s marked a transformative era for drag racing, and Barbara Roufs became one of its most beloved figures. As a trophy girl, she embodied the free-spirited, energetic essence of the time. With her signature long, flowing hair, go-go boots, and tank tops, Barbara brought a unique style and vibrancy to the racing scene.
Her rise to prominence coincided with the Professional Dragster Association’s (PDA) growing popularity in California. She quickly became a fan favorite, admired not just for her beauty but also for the enthusiasm she exuded at every event. Barbara was a regular at high-profile competitions, including the prestigious Orange County International Raceway’s annual United States Professional Dragster Championship.
Her striking presence made her a household name in the drag racing community, leading to appearances in advertisements and merchandise. Posters, t-shirts, and magazines showcased her captivating image, further solidifying her status as an icon.
Personal Life and Tragic End
Despite her public persona, Barbara led a relatively private life. She was married, though her husband’s identity remains undisclosed. At the age of 29, she gave birth to her daughter, Jet Dougherty, who fondly remembers her mother’s adventurous and vibrant spirit.
Barbara’s life ended tragically in January 1991 when she took her own life at the age of 47. The reasons behind her decision remain unknown, leaving behind a sense of sorrow and mystery. She was living in Fresno, California, at the time of her passing, and her death deeply affected the drag racing community.
Legacy and Cultural Impact
Barbara Roufs’ contributions to drag racing extended beyond her role as a trophy girl. She became a symbol of the sport’s golden era, helping to elevate the racing experience for both drivers and fans. Her legacy was revived in 2016 when photographer Tom West released previously unseen photographs of her, rekindling interest in her story.
Even decades later, Barbara’s image continues to circulate, keeping her memory alive for new generations of racing enthusiasts. Her impact on the sport remains undeniable, ensuring that her legacy endures in the history of drag racing.